the
coliving consultant
Coliving Social Media Marketing
Looking to attract more residents to your coliving space?
Explore our tailored social media marketing solutions designed specifically for coliving spaces.
My Niche:
I believe that community-building starts at the very first customer touchpoint - which in today's world is typically social media.
With 15+ years of experience in digital marketing, community building, sales and CX, I create powerful social strategies specifically for:
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Coliving Spaces
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Hybrid Hospitality
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Workations/Retreats
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Hostels
My goal? To create content that not only attracts your ideal community members, but converts views into actual bookings.
a few things to know about INSTAGRAM content...
There are 4 types of Instagram content every coliving brand needs:
1. Destination Spotlights
The first step in selling your experience?
Sell the location.
Creating destination content connects you with people already dreaming about your location.
2. User-Generated Content (UGC)
UGC is content made by creators to look authentic and relatable - like it's coming from a real person rather than a brand.
Creator-made content influences travel decisions more than any other type of marketing today.
3. Room/Venue Tours
As a hospitality brand, you need to showcase the space. BUT...
The way you do that for a coliving space is much different than a hotel.
(Hint: It's less about luxury amenities, and more about how the space is used.)
4. Community & Lifestyle Content
With coliving, people aren't looking for a room - they're looking for an experience.
Your community is your biggest selling point. Showcase who your community members are, and what their lifestyle is like.
(Bonus: This also helps with curation and community-building in the long run.)
WHY
social media?
Social media is more than just a place to entertain your followers.
When done well, it can be a powerful booking tool to attract and convert your ideal community member.
85%
of millenials plan their travel experiences based on social media
23%
higher occupancy rates are seen by hospitality brands with an active social media presence
40%
of travelers make their decision to book solely based on pictures/videos they see online
61%
of people have booked a hotel because they've seen it on Instagram
CHOOSE a social package
Option 1
essential
Includes:
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3 posts per week
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6 Reels
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4 Photos
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2 Carousels
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Stories 2x/week
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Monthly Strategy Call
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Content Calendar
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Monthly Analytics Report
Pricing: $2,000/mo
Option 2
growth
Pricing: $3,500/mo
Includes:
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5 posts per week
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10 Reels
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6 Photos
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4 Carousels
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Stories 3x/week
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Monthly Strategy Call
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Content Calendar
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Monthly Analytics Report
Bonus: Automated Booking Integration
Option 3
premium
Includes:
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7 posts per week
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14 Reels
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8 Photos
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6 Carousels
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Stories 5x/week
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Weekly Strategy Calls
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Content Calendar
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Weekly Analytics Reports
Bonus: Automated Booking Integration (Premium Version)
Pricing: $5,000/mo